Saturday, September 25, 2010

SCM eight core processes?



Successful supply chain management needs to change before we managed only a single process model, the need for a range of process management.

In many large companies, management experience and proven without first implementing the right business processes, they can not optimize the manufacturing process. A few experts believe that the use of the production process in the business supply chain management, the industry standard would not be uniform. The value of standardized business processes is to make supply chain management links all the company's managers can use a unified language and effective cooperation.

Implementation of the management, the eight core processes. The eight processes are: (1) customer relationship management, (2) Customer service management, (3) demand management, (4) order fulfillment, (5) manufacturing process management, (6) supplier relationship management, (7) product development and product commercialization, (8) Recovery Management

Customer Relationship Management

Customer relationship management processes and how to develop and maintain customer relationship approach. Through this step, identification of key clients and management to customers and their business plans as part of the company. Purpose of their classification based on customer value, and by providing customers with specialized for different customers personalized service to enhance customer loyalty.

Customer Service Management

Customer Service Manager said the company's attitude to customers. This is a step in the customer relationship management products and services developed by the client group key step in the package. Customer service functions through contact such as manufacturing and logistics, to provide customers they want to know the date and product availability on the transport aspects of the real-time information. Customer service process also includes applications to help customers understand the product.

Demand Management

Customer demand management is a balanced demand and supply capabilities. In the right place by using the correct procedures, this management can have predictably match demand and supply and make plans more effectively. Must be noted that this process not only refers to prediction. It also includes coordination of supply and demand, increase flexibility, reduce volatility. Needs a good management system, using point of sale and understand key customer data to reduce uncertainty, and the whole supply chain should be effectively supported. It is also effective coordination of market demand and production planning.

Completed orders

Supply chain refers to the process not only issued orders for instruction, it also includes the definition of customer needs, design the network, minimizing distribution costs in the basis of a series of activities to meet customer demand. Its purpose is to build a company from a supplier to, and from companies of different clients seamless system.

Production process management

Production management, including production-related activities with the following acts: raw materials acquisition, production, management of production processes and supply chain of products shipped out of the factory. The purpose of this process is given time to produce the lowest possible cost of the product as much as possible. In order to achieve the desired production requirements, planning and implementation of supply chain participants on the need for cooperation.

Supplier Relationship Management

Supplier relationship management process with suppliers about how to establish and maintain friendly relations. Can be understood from the literal meaning, a process similar to the process and customer relationship management. In short, supplier relationship management is to define and manage products and services package.

Product development and product commercialization

Supply chain management is about the process and customers and suppliers to develop products and bring products to market. Responsible for product design and business process and CRM team should be in the team process to identify customers and needs, should be and the SRM process team to select materials and suppliers, and production management team in the process of the market needs to develop new product technology.

Recovery Management

Recycling management process, including recycling and management, reverse logistics, gate control-related activities, including management of supply chain processes to avoid recovery. Due to implementation of the recovery management is not only to effectively manage product flow in the inferior, but also do not expect there to reduce the number of recycling products and to reuse the box and the like, such as the availability 寰幆 Products section of use. Effective recovery management is an important step in the supply chain management, allowing companies to achieve sustained competitiveness.

Eight steps of supply chain management have it every step of the strategic and operational - in other words, means the company has established strategic and strategic management of these steps, operability refers to the implementation of these steps the company . We will be marketing, sales, finance, production, procurement, logistics and research and development team composed of representatives of a cooperative by the team to achieve their strategic significance. The team primarily at the strategic level to design supply chain whether these processes and to monitor the implementation of their completion. The team also need to distinguish between strategic partners is to integrate the company's supply chain in the past. Operability of each process is the managers of each function in the specific actions taken.







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Tuesday, September 14, 2010

Yum 2007 "Ten key words"



In 2007, China's garment industry, a year of profound change. Fast Fashion brands are the past have come in the past should not have come, H & M, C & A, UNIQLO, NEXT you own a site in Shanghai, accounting for good, Zara has already opened first played at Beijing, Hangzhou shop. Venture capital and acquisition of the apparel industry in 2007, also surging, such as Kappa 100 million U.S. dollars to buy 2007 World Player of the Grand Slam winner Kaka portrait 100 years, the world-famous brand Pierre Cardin by SASAC. Many domestic brands are all listed, such as the good news Bird, Belle and so on. In addition, the new model is also a concern in 2007 words. Whether PPG, or ITAT, are all in subversion of tradition and competition in the market up again.

Changes in the apparel industry so for the apparel field of information technology has brought great opportunities and challenges, opportunities and competition along with changes in market structure, technology-based IT management is more apparel companies pay attention to, the challenge is that these markets changes brought more individual needs and areas.

As a local clothing company leading the field of information technology, Yum in 2007 to strengthen the research on the industry, ongoing communication with the industry to continuously innovate and improve products, enhance customer service quality, which continue to maintain strong growth, an increase of 100 Sheng-time highs. Yum inventory development in 2007, we summarized the 10 key words.

The first word is "innovation" During the year, Yum company not only dare to innovate in products in the market the same creativity. Invoicing in the early release BS365 apparel products, and that "a dollar a day, manage Invoicing" so loud slogans, launched to the popularity of low-end market turmoil. Mobile POS products in the industry rise to an upsurge of terminal information, 9, animal husbandry, has been the king and other enterprises to conduct mobile shop on-line system.

The second word is "e" for e-commerce in 2007, Network Marketing as the industry popular model, Yum been developed after extensive research system based on BSERP BtoC system that sets ERP, call center, online direct three major feature in one, for the direct sales model to provide complete network system support, can also be carried out for the traditional network of direct sales apparel company to provide systems support.

The third word is "Integrity" Integrity is the fundamental Yum company's development projects. Huang Fei, general manager of Yum asked all employees to the company not only the integrity of colleagues in good faith, but also to the customers integrity, honesty partners. And stressed that "good faith" is the most Yum core values on which the development will forever guide our work behavior.

The fourth word is "service" in 2007 is Yum "service to upgrade the" in whole years, Yum has done a lot in improving customer service improvements, have developed a "service manual Starlink body", "service personnel standards manual "and other management manual, and uniform across the country to promote the implementation of Star Alliance institutions. In addition to the system, Yum based platform also spared no effort and investment to establish a national call center, Internet service platform put into use one after another, these measures greatly improved customer service quality.

The fifth word is "cooperation" with multiple partners, Yum-depth market and technical cooperation with Motorola in technology, market, extensive cooperation, at the end of the world's leading information technology companies in Hong Kong garment manufacturers MSC cooperation, joint efforts RFID garment manufacturing production management system widely adopted.

The sixth word is "terminal" 2007 "won in the end," Yum retail terminal solution means a national tour exhibition in Shanghai, Beijing, Shenzhen, Quanzhou, Hangzhou, Beijing and other cities, access to the industry repercussions. A lot of media coverage the event. In 2008 also planning in Wuhan, Zhuzhou, Guiyang, Urumqi, Wenzhou, Shenyang, Jinan, 12 cities held "win in the end" market activities.

Seventh word for "image" released in 2007, Yum Yum VI visual identity manual, which was designed delay 8 months, repeatedly revise and perfect the project specifications and the promotion of the Yum brand image, for the establishment of ERP industry laid the foundation for a strong brand.

The eighth word is "qualified" Yum in 2007 to become director unit of China National Garment Association, becoming the first area of information approved by China National Garment Association ERP vendors, this is of great significance, marking the Yum 8 years focused on the apparel industry, has been the industry agree. During the year, Yum also have access to "national high-tech certification" and other honors.

Ninth word for "education" Yum College in 2007 after another and Dalian Polytechnic University, Shaanxi Institute of the Arts apparel partnership, Yum ERP experiments have established centers, and officially start the Talent Training Programme, training for the Chinese apparel industry high-quality and high capacity personnel.

Tenth word for "channel" Yum channels in 2007 extended to more concentrated urban apparel industry, now Yum has more than 50 cities in the satellite joint institutions, and through various training and support ways of stars Alliance can develop into a set of marketing and service in one branch, as Yum market into a powerful force.







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