In 2007, China's garment industry, a year of profound change. Fast Fashion brands are the past have come in the past should not have come, H & M, C & A, UNIQLO, NEXT you own a site in Shanghai, accounting for good, Zara has already opened first played at Beijing, Hangzhou shop. Venture capital and acquisition of the apparel industry in 2007, also surging, such as Kappa 100 million U.S. dollars to buy 2007 World Player of the Grand Slam winner Kaka portrait 100 years, the world-famous brand Pierre Cardin by SASAC. Many domestic brands are all listed, such as the good news Bird, Belle and so on. In addition, the new model is also a concern in 2007 words. Whether PPG, or ITAT, are all in subversion of tradition and competition in the market up again.
Changes in the apparel industry so for the apparel field of information technology has brought great opportunities and challenges, opportunities and competition along with changes in market structure, technology-based IT management is more apparel companies pay attention to, the challenge is that these markets changes brought more individual needs and areas.
As a local clothing company leading the field of information technology, Yum in 2007 to strengthen the research on the industry, ongoing communication with the industry to continuously innovate and improve products, enhance customer service quality, which continue to maintain strong growth, an increase of 100 Sheng-time highs. Yum inventory development in 2007, we summarized the 10 key words.
The first word is "innovation" During the year, Yum company not only dare to innovate in products in the market the same creativity. Invoicing in the early release BS365 apparel products, and that "a dollar a day, manage Invoicing" so loud slogans, launched to the popularity of low-end market turmoil. Mobile POS products in the industry rise to an upsurge of terminal information, 9, animal husbandry, has been the king and other enterprises to conduct mobile shop on-line system.
The second word is "e" for e-commerce in 2007, Network Marketing as the industry popular model, Yum been developed after extensive research system based on BSERP BtoC system that sets ERP, call center, online direct three major feature in one, for the direct sales model to provide complete network system support, can also be carried out for the traditional network of direct sales apparel company to provide systems support.
The third word is "Integrity" Integrity is the fundamental Yum company's development projects. Huang Fei, general manager of Yum asked all employees to the company not only the integrity of colleagues in good faith, but also to the customers integrity, honesty partners. And stressed that "good faith" is the most Yum core values on which the development will forever guide our work behavior.
The fourth word is "service" in 2007 is Yum "service to upgrade the" in whole years, Yum has done a lot in improving customer service improvements, have developed a "service manual Starlink body", "service personnel standards manual "and other management manual, and uniform across the country to promote the implementation of Star Alliance institutions. In addition to the system, Yum based platform also spared no effort and investment to establish a national call center, Internet service platform put into use one after another, these measures greatly improved customer service quality.
The fifth word is "cooperation" with multiple partners, Yum-depth market and technical cooperation with Motorola in technology, market, extensive cooperation, at the end of the world's leading information technology companies in Hong Kong garment manufacturers MSC cooperation, joint efforts RFID garment manufacturing production management system widely adopted.
The sixth word is "terminal" 2007 "won in the end," Yum retail terminal solution means a national tour exhibition in Shanghai, Beijing, Shenzhen, Quanzhou, Hangzhou, Beijing and other cities, access to the industry repercussions. A lot of media coverage the event. In 2008 also planning in Wuhan, Zhuzhou, Guiyang, Urumqi, Wenzhou, Shenyang, Jinan, 12 cities held "win in the end" market activities.
Seventh word for "image" released in 2007, Yum Yum VI visual identity manual, which was designed delay 8 months, repeatedly revise and perfect the project specifications and the promotion of the Yum brand image, for the establishment of ERP industry laid the foundation for a strong brand.
The eighth word is "qualified" Yum in 2007 to become director unit of China National Garment Association, becoming the first area of information approved by China National Garment Association ERP vendors, this is of great significance, marking the Yum 8 years focused on the apparel industry, has been the industry agree. During the year, Yum also have access to "national high-tech certification" and other honors.
Ninth word for "education" Yum College in 2007 after another and Dalian Polytechnic University, Shaanxi Institute of the Arts apparel partnership, Yum ERP experiments have established centers, and officially start the Talent Training Programme, training for the Chinese apparel industry high-quality and high capacity personnel.
Tenth word for "channel" Yum channels in 2007 extended to more concentrated urban apparel industry, now Yum has more than 50 cities in the satellite joint institutions, and through various training and support ways of stars Alliance can develop into a set of marketing and service in one branch, as Yum market into a powerful force.
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